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Letterhead is a stationary system that is used by professional or business organizations. It flaunts the name, logo and address of the company at the top. The business letterhead that you use for your business will affect the image that others form about your company.
It is important that the design you create for your letterhead reflects the image you want it conveyed.
Your letterhead will not only provide the customer with your name and address but will also create an image about the quality of your products or services. Originality is the main factor of a good and lasting logo. Each letterhead needs to reflect the personality of the company to create the proper image. A letterhead designed for a company that sells groceries should be different from a letterhead designed for a law office. Many business owners consider letterheads are of no use today, since most of the work is done via fax or electronically. However, without a formal representation of the company in its business communications, a company has all the chances of loosing a prospective client. In order to portray the entity as a professional one, you need to use the best products. This includes sending correspondence on good letter head papers, with matching envelopes if possible. Letterhead Elements The content of your letterhead consists of necessary information about your company that you want it conveyed to your customers or suppliers. The letterhead content normally includes the following elements that are applicable to your company. Logo Company Slogan Company name and address Contact name Phone numbers Fax numbers E-mail address Paper selection for your letterhead may be a standard economy grade, a smooth finish paper, a laid finish paper or a linen finish paper. Professional communication always has an edge over a communication that is not thought of or is cluttered. So, decide how you want to communicate with your business clients and what impression you plan on leaving with the services that you render. |